Terms of Service

1. Parties and Scope

These Terms are entered into between Madvise and you, using the service on behalf of a business ("Customer"). If you use the service on behalf of a business, you represent that you are authorised to bind that business.

Madvise is a commercial service offered to businesses; it is not a consumer service.

2. What the Service Covers

Madvise provides the Customer with:

• AI generation of ad images, videos and copy.
• One-click ad publishing on connected ad platforms (Meta; optionally Google Ads) and management of the status of published ads.
• Plain-language reporting of ad data and AI-assisted recommendations.
• A record of which creative a prospect (lead) came from and of the resulting sales outcome.
• Supporting tools such as brand information, a product catalogue and website analysis.

The service may be developed, changed, or have functions discontinued over time. We give reasonable advance notice of changes that materially affect the Customer.

3. Accounts and Security

• You are responsible for the information you provide being accurate, current and complete.
• You are responsible for keeping your account credentials confidential and for actions taken through your account.
• You must notify us immediately if you become aware of unauthorised use.

4. Third-Party Ad Platforms and Madvise's Role

Madvise is an independent software provider. It is not in a partnership with Meta or Google and does not act on their behalf.

Third-party disclosure: Madvise is a third-party tool that accesses your ad accounts under your authorisation. On the Google Ads channel, Madvise accesses your account through a manager account link. You can remove that access at any time.

• Your ads are subject to the relevant platform's own policies (Meta Advertising Policies, Google Ads Policies). Approving, rejecting, limiting an ad or suspending your account is that platform's decision, and Madvise is not responsible for it.
• Changes the platforms make to their APIs, pricing or policies may affect the service.
• The Customer is responsible for the ad content complying with applicable law and platform policies.

5. Customer Obligations

The Customer undertakes to:

• Use the service in compliance with the law, applicable regulation and these Terms.
• Ensure that claims about the advertised product or service are accurate, and not publish misleading, deceptive or unfairly competitive content.
• Hold the necessary rights to any image, video, brand and product content it uploads.
• Comply with applicable law, including the KVKK, when processing the personal data of prospects (leads), and obtain the required notices and consents.
• Meet, at its own responsibility, any additional legal requirements in regulated sectors (e.g. healthcare, finance, pharmaceuticals).
• Not reverse-engineer the service, scrape it automatically, or use it in a way that compromises system integrity.

6. Ad Spend and Madvise Fees

Ad spend and Madvise fees are SEPARATE. Ad spend is owed to the ad platform and Madvise fees are owed to Madvise; the two are never presented as a single amount.

• Daily budget and the maximum cap are set by the Customer; Madvise does not start spend above those limits.
• Where Madvise charges a service or subscription fee, it is disclosed in writing before the first purchase.
• The ad platform's own exchange rates, taxes and pricing rules apply.
• On the channel using a prepaid balance, refunds of an unspent balance are considered on request; spend already placed as advertising is not refundable.

7. Conversion Measurement

When the Customer enables conversion measurement, click identifiers (e.g. GCLID) and — only where the individual has consented — hashed matching keys (e-mail, phone) may be sent to the ad platform in order to connect an ad click to a sales outcome.

• It is the Customer's responsibility to establish the legal basis for this data (notice and, where required, explicit consent).
• Where consent is absent, no hashed matching key is sent.
• The measurement infrastructure and retention periods are described in the Privacy Policy.
• Because of how platform measurement models work, reported conversion counts may be estimated and may differ between platforms.

8. AI-Generated Content and Recommendations

• The images, videos and copy Madvise produces are generated automatically. It is the Customer's responsibility to check their accuracy, suitability and rights position before publishing.
• Recommendations offered by Madvise are advisory; none of them constitutes investment, legal or tax advice.
• Applying a recommendation requires the Customer's approval. Madvise does not change budget or targeting in an ad account without the Customer's approval.
• AI output may be inaccurate or incomplete.

9. No Guarantee of Results

Madvise gives no guarantee of advertising results. No commitment is made that any target for impressions, clicks, conversations, sales, revenue, cost per conversion or return on ad spend (ROAS) will be achieved.

Ad performance depends on factors outside Madvise's control, including market conditions, competition, sector, your offer and platform algorithms. Past performance is not an indicator of future results.

10. Intellectual Property

• All rights in the Madvise software, interface, brand and infrastructure belong to Madvise.
• Brand, product and visual content uploaded by the Customer remains the Customer's. The Customer permits us to process that content and transmit it to ad platforms so the service can be provided.
• The Customer may freely use the ad creatives generated through Madvise in its own commercial activity.
• Madvise may use aggregate/statistical data containing no personal data in order to improve the service.

11. Privacy and Data Protection

The processing of personal data, the suppliers it is shared with, international transfers and retention periods are described in the Privacy Policy, which forms an integral part of these Terms.

For the Customer's lead data, the Customer is the data controller and Madvise, processing that data on the Customer's behalf, is the processor. Where required, the parties will sign a separate data processing agreement (DPA).

12. Service Continuity

We make reasonable efforts to provide the service without interruption, but outages may occur due to maintenance, updates, third-party platform failures or force majeure. No specific service level (SLA) is committed unless agreed otherwise in writing.

13. Termination, Disconnection and Data Deletion

• The Customer may stop using the service at any time and request closure of its account.
• The authorisation of connected Meta or Google accounts can be removed from settings at any time; removal deletes the relevant authorisation tokens immediately and ends Madvise's access. On the Google side, the link can also be removed from the account-access screen of your Google Ads account.
• For data deletion, contact info@pursula.com; the request is completed within 30 days at the latest.
• Madvise may suspend an account or terminate the agreement in the event of a breach of these Terms or of the relevant platform policies.
• Termination does not extinguish payment obligations that have already arisen.

14. Limitation of Liability

To the maximum extent permitted by applicable law, Madvise is not liable for indirect damages, loss of profit, loss of business or reputation, loss of data, or damages arising from the decisions or outages of third-party platforms.

In any event, Madvise's total liability is limited to the total service fees the Customer paid to Madvise in the 12 months before the claim arose. Ad spend paid to ad platforms is not included in that amount.

These limitations do not cover liability arising from Madvise's wilful misconduct or gross negligence, or any liability that cannot be limited under mandatory law.

15. Changes to These Terms

We may update these Terms. We give reasonable notice of material changes before they take effect. Continuing to use the service after notice means you accept the updated Terms.

16. Governing Law and Jurisdiction

These Terms are governed by Turkish law. Any dispute arising out of them is subject to the jurisdiction of the courts and execution offices of Ankara, Türkiye.

17. Contact

Ege Mert Özcan
E-mail: info@pursula.com
Address: Mustafa Kemal Mahallesi, Bilişim İnovasyon Merkezi, ODTÜ Teknokent No:280 D:G, 06510 Çankaya / Ankara